TAKE CONTROL OF YOUR BUSINESS TECH WITH THESE FIVE SIMPLE TASKS
As online business owners, we cannot escape tech. Our businesses rely on our electronic devices and a variety of softwares. Which is why I’m passionate about helping online business owners like yourself be in control of the tech wires keeping your virtual business lights on, rather than be tangled in them.
So here are five simple things you can do to get started:
Check Your Domain Expirations: if your domains are not set to auto-renew, set that up if possible AND set a reminder around when it renews to make sure there were no hiccups. Trust me, you do not want to find out that your domain has expired for days, weeks, or even months. You'll be surprised how often I've seen this happen....
Organize Your Email Segments: use the Segmentation Vault to audit the segments in your email marketing provider. Then follow the naming conventions from this post if your segments don't already follow a uniform naming convention so you don't have to play a guessing game of "What is this segment for?"
TEST your funnel(s)! Funnels are not a set-it-and-forget-it thing. Stress test them once a quarter to make sure they are running smoothly - cause you just never know with tech. Grab a Funnel Testing Kit from The Funnel Pharmacy to guide you through your testing process.
Gather all of your funnel links to a centralized spreadsheet so you can easily oversee and efficiently manage your entire funnel ecosystem without having to search through the backend of your tech stack for specific links when it comes time to audit or revamp your funnel.
Audit your tech stack - don’t let sneaky software subscriptions creep up on you. Use the Software Audit Checklist to keep an inventory of the softwares you are paying for. If you need a little more convincing on how this boring task can save you $$, read this email about why you should treat your softwares like employees of your business.
I hope this helps you get a headstart on streamlining your backend!
