MY RESPONSE TO THIS FUNNEL REVIEW
This post is long so I'm just gonna dive right into it.
Back in December, I received a message from Kwadwo (sounds like QUĀY.jo) asking if he could review my funnel as part of a segment he does for his podcast The Art Of Online Business.
As someone who has rejection-sensitive dysphoria, my mind immediately went to the worst-case scenario. Will his review discredit my expertise in funnel tech and automation? What if he thinks my funnel sucks?
But I said yes anyway because I want to do more things that put me AND it never hurts to have another person's eyes on my funnel.
I promise I'll share the link to the video but first, I wanted to share where I agreed and disagreed with Kwadwo.
Now let me be clear, I'm not bashing Kwadwo's expertise in any shape or form. My response to his review is not meant to discredit him as he gave some helpful pointers. The sole purpose of this email is to showcase different funnel-building and sales strategies.
Alright, let's dive in!
THINGS I AGREED WITH:
The sales page button on the masterclass video page: ideally I would've loved to include a button to the sales page on the masterclass page, BUT I was limited by the countdown timer software I was testing at the time to achieve this.
The discount tactic: in full transparency, Kwadwo audited my funnel while I was in the middle of updating it and ya girl forgot to update the price on the product in my resource shop LOL yes I'm human and I make mistakes but I totally agree with Kwadwo here on making sure you are offering a true discount if that is part of your sales tactic
The masterclass opt-in page hero section CTA on mobile - this is a Squarespace setting I don't know how to fix with the desired layout of my opt-in page, so I'll be doing some research on this...
THINGS I DISAGREED WITH:
Opt-in form checkbox: I've tried the method that Kwadwo mentioned before and what I've learned is not everyone will click the "Which of these best describes you" link in the email funnel. And in my honest opinion, it's one checkbox that takes 0.1 seconds so I don't see that as a huge roadblock for people to opt-in.
5 day deadline period: I'm shy LOL I don't like jumping at ya and pitching hard right away. To me, 5 days give my people the right amount of time to think. Even though there is a 5-day deadline to get the discount, I don't want to shorten that period and have the countdown be the main reason why someone enrolls. I want everyone that enrolls to know that my course is what they need. Especially because I have a no-refund policy.
Not including the course tour video on the checkout page: I've personally seen this strategy work really well for my clients so I decided to try it out. I do have the tour video on the sales page (this video is hosted on Squarespace) but I also embedded the video (via Loom) on my Thrivecart checkout page as well. Up until this review, I didn't even think to look at how many people have watched the Loom video on the checkout page. But I've had more conversions since adding the tour video on my checkout page.
IN THE MIDDLE:
There was ONE thing Kwadwo mentioned that I both agreed and disagreed with: increasing the payment plan price.
When it comes to my services, I've always believed in not charging extra for payment plans. So when I raised the price of my funnel-building course to a mid-ticket offer price point, I knew I wanted to make it accessible with an interest-free payment plan.
As a consumer, I appreciate when a course creator offers them so I wanted to offer it too. BUT I recently encountered my first failed recurring payment and it's not looking like this person will be completing their payment plans 👎🏼
And let me tell ya, this has made me question if I should raise my payment plan price....
Phew! That was A LOT. Now go ahead and watch Kwadwo review my funnel here.
I hope our perspectives will help you see how funnels are not a one-size-fits-all approach. There are so many ways to build a funnel and so many different strategies that work really well for some but not so well for others.
Look at your funnel like one giant (sometimes stressful) experiment. There are so many variables you can adjust and control - like your countdown timer period or the design of your sales page. And there are outside variables you cannot control - the economy, relevance, or your customer buying behavior.
And if you've been in the funnel game you might know, what worked for you one year might not work in the next year.
So you have to be willing to try new things, test things out, and see what converts.
Alright, I'll get off my funnel soapbox. Head on over to Kwadwo's video and let me know your thoughts!
