Sales Before Systems: The Simple Rule Every ADHD Entrepreneur Needs

As an ADHD entrepreneur, the allure of building something new—whether it’s an exciting offer, a beautiful funnel, or a sleek automation—is powerful. It’s dopamine-rich, energizing, and deeply satisfying. But there’s one critical thing we often skip in the thrill of creation: selling what we’ve already built.

Here’s the truth: Choosing to create new offers instead of selling your existing ones isn’t a sign you don’t believe in your product. Instead, it reflects the vulnerability, unpredictability, and rejection-sensitive fears that selling triggers in ADHD brains.

So, how can you balance your need to create with the necessity of making sales? The answer: Sales Before Systems.

Why Sales Feel So Much Harder Than Creation

Selling feels inherently risky because it invites potential rejection, something the ADHD brain fiercely avoids. Instead of facing the discomfort of potential silence or disinterest, we instinctively pivot to what’s safe and stimulating: creating something new.

But here’s the catch: constant creation without sales leaves you with incredible, underseen, and undervalued work. It leaves you playing catch-up financially, emotionally, and energetically every time you emerge from your hyperfocus cave.

How the “Sales Before Systems” Rule Changes Everything

The principle is simple:

Before diving into your next dopamine-driven project, spend just 10 minutes on one or two sales activities.

It doesn’t need to be complicated:

• Send a short, engaging email about your current offer.
• Post a clear call-to-action about what you’re selling.
• Reach out personally to someone who showed interest previously.

Nothing fancy. Nothing overwhelming. Just a small action that actively moves the needle forward.

Eating Your Broccoli First (Then Enjoy the Banana Bread)

Think of “Sales Before Systems” as eating your broccoli first—you tackle the less-exciting, necessary task upfront, knowing you can fully enjoy the creative “dessert” that follows.

The reward? You build systems, automations, and workflows that actually get seen and appreciated. Your brilliant creations finally gain traction and translate into revenue and confidence, rather than frustration and doubt.

A Simple Action for Big Results

When you prioritize sales—even just briefly—before you disappear into creative mode, you:

• Break the cycle of building unnoticed offers.
• Generate revenue that fuels future creativity.
• Gain confidence in your ability to follow through consistently.
• Reinforce healthier, dopamine-balanced productivity.

Ready to Break the Cycle?

If the idea of selling still feels uncomfortable, remember: small, consistent moves add up quickly. Before you dive into your next creative project, spend just a few minutes putting your work into the world. Your future self (and your business) will thank you.

Want personalized support in creating simple, strategic systems that keep your sales activities on track?

Join The Systems Pharmacy and get personalized systems support in your back pocket, tackling your backend one strategic step at a time.