Do you feel like you need to amp up your course selling game but don’t know how? Are you distressed with how an automated funnel works? In researching strategies, you might have come across evergreen sales funnels. You might have been confused, like I was three years ago, thinking it’s too complicated. I mean, what is the difference between automation and sequence? And what’s with all the tech jargon?

But hear me out first, because evergreen funnels are a GAME CHANGER, and you can quote me on that!

Three years ago, when I first started building funnels, it took me WEEKS just to finish a funnel from start to end. But over the years, I’ve designed a 4 step framework that has allowed me to support online coaches and course creators with the buildout and maintenance for multiple 6 and 7 figure evergreen funnels.

As the mom of a toddler with a congenital heart defect, I understand that implementing an evergreen funnel in your business is beyond “making money in your sleep” and more about the lifestyle you want to support. By building seamless automated sales funnels, my clients are able to spend time with their newborn child, be the primary caretaker for a terminally ill family member, or fully serve and transform the lives of their clients, without having to spend hours troubleshooting tech issues in their funnels. 

What is an automated/evergreen sales funnel? 

An evergreen funnel is a sales system that allows you to sell your digital product through an automated customer journey.

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That being said, this automated sales system is essentially powered by the software(s) you choose AND the amazingness of automation 

What do you need to build an evergreen funnel?

In this blog post, I will be discussing the basics to building an evergreen funnel.

Before we go further into it, let me first debunk the usual misconceptions about evergreen funnels. 

1. It’s too techy and time consuming
   
   Setting up an evergreen funnel does not require coding or an extensive tech background. Although it involves automation, if you set everything up in chronological order of your funnel, it will save you time and sanity. 
   
   One amazing thing about an evergreen funnel is that you do all the work upfront, then it runs in the background 24/7. It saves you from having to show up on social media everyday, promoting our offers. That being said, evergreen funnels are not a set it and forget it thing. You do have to routinely maintain and optimize your funnel based on key metrics. But that’s a conversation for another day. 
   
   
   

2. It’s too expensive
   
   I won’t say it’s cheap BUT with an in-demand offer and careful integration, your evergreen funnel will generate sustainable recurring income without the stress of live launching every month. 
   
   One way to look at the cost of using software with automation features that will sell your digital product on autopilot is to calculate your hourly rate and compare that to the monthly software subscription fees. Let’s say your hourly rate is $300 per hour and your total monthly software subscription fees are $300. Just think about how much time you would spend doing all the manual work that can be taken care of through automation.  
   
   
   

3. It’s robotic and there’s no human element
   
   I get it, most people hear the word “automated sales funnel” and immediately think that the human element is completely removed. ⁣The truth is with the right setup, there are many ways to personalize automation to create a more tailored experience for your customers. Which can lead to brand loyalty, increased engagement, and better conversions
   
   But automation done wrong will easily make your customers feel like just a number to you/your business. 
   
   Even though the goal is to have a completely hands-off sales system, it is still a part of your business that you want to make sure it stays on brand, true to your values, and allows your audience to actually get to know and feel YOU. ⁣
   
   So that’s a perspective that I’d love to shift for your today if you are someone who feels that automation is impersonal, instead of looking at automation as a tool, let’s start thinking of it as an extension of YOU.⁣

Now that we’ve gotten the misconceptions out of the way, let’s talk about what makes up an evergreen funnel.

I believe that an efficient sales funnel should not be complicated. In fact, it should comprise of three things:

First is the Landing Page. A good landing page is one of the things that will make or break your funnel so ensure that it is optimized. This means that your landing page has to immediately capture your potential customer’s attention. It must also provide them with the info they need to sign up for your course. 

Second is the Checkout processor. You’ll need a method to collect payment from your customers. I would recommend a user-friendly platform that easily integrates with your email provider. Bonus tip: if you offer payment plans or monthly subscriptions, make sure you use a checkout processor that can auto-collect payments. 

Lastly, the Email Provider. You need a good email provider that you can rely on for all your evergreen email sequences and automations. There are numerous email providers out there and you just need to find one that suits your customization needs. 

As an added tip, below are some tools I personally use and recommend for course creators who want to implement an evergreen funnel:

1. MemberVault 
   
   This is a course-hosting platform that is perfect for beginners as it is not only cheap, but it also has one of the best integration and customization capabilities. 

   
   
   
   

2. Active Campaign
   
   Active Campaign is an email marketing platform that is user-friendly and provides you with the needed automation for your evergreen email sequence. 
   
   
   
   

3. SamCart
   
   This is the payment provider I use to accept payments for my digital services. One thing I like about it is it’s super easy to integrate and provides you with lots of analytics. 
   
   
   
   

4. Deadline Funnel
   
   FOMO is very important for salespeople. The Deadline Funnel countdown timer provides a sense of FOMO to your emails for a much more effective evergreen sales funnel. 
   

If you’d like to learn more about how to set up your own evergreen funnel, check out my FREE Funnel Tech Blueprint 

This free guide will walk you through my signature funnel-building framework.

So what are you waiting for? Jumpstart your evergreen funnel with my FREE guide!